Emballage Digest – November, 2014
QR Codes and GTINs
The end of QR Codes campaigns…
Extended packaging redefines relationships between brands and customers. In order to ensure everlasting links, Mobilead came with an innovative approach: only using a domain name owned by the brand. It is Mobilead’s vision that QR Codes and GTINs (Global Trade Item Numbers) combined are poised to become the ubiquitous links between physical consumer goods and the mobile Internet. Mobilead has developed a disruptive platform, in the Internet of Things field, that allows consumer goods companies to effectively manage upwards of billions of individual information tags that connect their products to online and offline services.