Utrecht, Netherland – May 20th, 2014.

mobiLead, a world pioneer in NFC and QR Code information tag generation and management, today announced that it has joined the AIPIA (Active and Intelligent Packaging Industry Association), an international community focused on the latest technological developments in packaging solution.


mobiLead joins the AIPIA (Active and Intelligent Packaging Industry Association)

mobiLead joins the AIPIA

AIPIA believes that implementation of new technologies in packaging is key to growth, enhanced efficiency and security, reduced waste and to have better control of sales and marketing. It’s mission is to decimate supply chain costs, reduce waste and increase its members profitability by the implementation of hi-tech solutions in packaging.

“We are honored to list mobiLead as member of AIPIA. The coming years will be exciting and we are happy that mobiLead is part of it.” said Eef de Ferrante, Managing Director at AIPIA.

“We believe that information tags are poised to become the ubiquitous low cost links between physical consumer goods and the Mobile Internet,” said Laurent. “We are very pleased to be a part of the AIPIA community, and we look forward to encouraging and assisting in developing the Web of Things standards.”

Because of its commitment to promoting open standards and its expertise in Automatic Identification and Data Capture (AIDC), in Near Field Communications (NFC) and in the Internet of Things (IoT), mobiLead has now joined AIPIA.


AIPIA is a Public Private Partnership and connects packaged goods manufacturers and processors in the food-, drink-, pharmaceutical-, cosmetic- and related industries, freight forwarders and distributors, governmental agencies and retailers, with the active & intelligent packaging products and services. AIPIA is a hands-on association with the aim of boosting business in the AIP industry.

It’s hi-tech only: AIPIA is purely focused on the latest technological developments in intelligent and active packaging solutions.

About mobiLead

Since 2008, mobiLead develops and operates an exclusive NFC and QR Code Tag Management Platform that makes linking upwards of billions of individual manufactured objects, products packaging, and documents to value added online services cost effective and secure. The company is strongly focused on meeting the unique requirements of production printers, CPG companies, and manufacturers.

In the field of interactive packaging, mobiLead participates in GS1 Working Groups, works with brands such as 3M, MAPA SPONTEX, PETIT JEAN, GARBIT and WILLIAM SAURIN.

The mobiLead QR+ system was designed from the ground up to support large scale, optimized printing, marking and tracking of QR Codes on billions of unique manufactured objects, documents, and consumer goods using today’s and tomorrow’s variable marking and printing technologies.
mobiLead is an expert group leader on NFC, QR Code and the Internet of Things (IoT) at AFNOR, member of ISO.
mobilead is a member of W3C.